Neutrogena Ultra Sheer



Let’s face it: people hate wearing sunscreen because it feels like they’re wearing sunscreen.
It’s slimy. It’s greasy. It’s uncomfortable.

Neutrogena Ultra Sheer is a lightweight, yet strong, sunscreen. It blocks out the sun without getting in the way.




Introducing the Sunblock Blimp

With our Sunblock Blimp, we’ll bring shade to the poor souls melting under the hot California sun at Coachella.





Airdrop Samples

A year and some change ago, Childish Gambino Airdropped new shoes to concertgoers during a performance.
We like that idea, but we think it’d be more effective to literally airdrop samples of Neutrogena Ultra Sheer onto guests.





Static Print

In addition to the Sunblock Blimp and Airdrop activations, we’ll set up static ads in and around Coachella to promote Neutrogena Ultra Sheer.